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Gemma Medcalf

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The life of Alice Keller – one of the first female pharma execs

This month in 1896: Birth of Alice Keller who became one of the first female execs in the pharma indsutry during her time at Roche

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New IPA president Ian Priest puts commercial creativity at the core of his agenda

Commences his two-year presidency with push for bottom line in ‘always on’ marketing environment

Pharma digital spending up 40 per cent

But overall marketing investments saw no increase in 2012

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Hikma to retain injectables unit

Result of strategic review after acquisition interest

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Sanofi invests €20m in Morocco

Will also collaborate with government on diabetes, mental health, epilepsy and pharma training

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Medical researcher jailed for faking trial data

MHRA completes first prosecution under Good Laboratory Practice Regulations

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GSK buoyed by FDA panel backing for Advair successor

Committee votes in favour of Breo’s use in respiratory condition COPD

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Celgene’s CEO Robert Hugin named chairman of PhRMA board

And Pfizer’s Ian Read named as successor

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Zeno Group appoints new UK healthcare director

Rachel Vrettos has led accounts for clients including Astellas, Bayer, GSK and Sanofi

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Nutraceuticals: Big Pharma or Big Food’s next Big Growth area?

Evidence-based nutrition might seem a strong growth area for pharma but amidst the opportunities there are challenges…

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Lilly acquires Alzheimer’s diagnostics from Siemens

Imaging agents to target tau tangles

Portland Health wins Mundipharma account

Handling communications for the pain, oncology and asthma specialist

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