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  • - PMLiVE
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Glaucoma in perspective

How to get your sales force to use digital tools

You have the perfect digital strategy. You provide the most advanced digital sales tools. You power it with amazing content. And then discover that customer-facing staff aren’t using it. Wait....

Anthill Agency

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FDA OK for Stivarga ends decade-long drought in liver cancer

Bayer's medicine wins US approval to treat hepatocellular carcinoma

- PMLiVE

Cancer Drugs Fund “may have harmed patients”

Researchers claim most CDF drugs failed to show benefits to patients

- PMLiVE

The Communiqué Awards at 20: Mark Flannagan

Beating Bowel Cancer's former chief executive on changes in healthcare comms

- PMLiVE

Walmsley suggests GSK needs bigger product launches

Says the firm should have fewer and more focused priorities

- PMLiVE

Strong Tagrisso soothes AZ as US sales plummet

Sales decline 34% in the US due to low-cost copies of Crestor

- PMLiVE

The diseased organisation

Like humans, organisations can be afflicted by genetic disorders that hinder performance and threaten survival but these can be understood and cured

- PMLiVE

The Communiqué Awards at 20: Stephen Whitehead

The former ABPI chief executive on what the awards mean to him

- PMLiVE

Teva launches asthma social media campaign

Hopes awareness drive will improve inhaler use

- PMLiVE

ghg London wins Cancer Research UK account

Will provide marketing support to the charity

- PMLiVE

EMA develops framework for academia collaborations

Looks to develop the way it works with the academic community

- PMLiVE

Ashfield promotes Tom Mitchell to UK head of syndicated services

He first joined the UDG Healthcare division in 2008 as a regional business manager

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