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Glaucoma in perspective

Is fear an effective driver of behaviour change?

Client Lead Natalie Seebeck explains that applying fear-based models in communications can be effective, if the right components are used in the right way.

Blue Latitude Health

- PMLiVE

PharmaLex Group strengthens development consulting team

Carolyn Belcher and Lutz Wevelsiep join the German pharma services provider

- PMLiVE

Promimic appoints CEO

Magnus Larsson succeeds Ulf Brogren at the Swedish firm

- PMLiVE

Trump talks pricing and manufacturing with pharma

Heads of Celgene, Lilly, Merck & Co, Novartis and trade body PhRMA met at the White House

Sanofi reception

Sanofi/Regeneron bag first approval for Actemra rival sarilumab

Competition to Roche’s blockbuster RA therapy heats up as Canada is first to licence new drug

- PMLiVE

Digital’s ever-changing display of ideas

Creating a coherent strategy to bridge the divide between digital and other elements of the marketing mix.

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Novartis talks the talk with new MS digital tools

Presents real world terms in online dictionary and Chrome Extension

PEGASUS AND UCL JOIN FORCES IN INSPIRING HEALTHY DECISIONS

Pegasus, an Ashfield company, part of UDG Healthcare plc, is proud to announce the launch of its new propriety model for planning in health – CHANGE – which was developed...

Inizio

- PMLiVE

Novo Nordisk invests £115m in Oxford diabetes unit

But Danish pharma company admitted Brexit had made it a harder decision

AstraZeneca AZ

AZ, FibroGen’s anaemia drug on course for first filing this year

Potential first-in-class blockbuster lines up to seek approval in China

- PMLiVE

Millennials and health

Why the pharma industry has to reinvent itself to engage with the millennial generation

- PMLiVE

Golin appoints healthcare director

Shani Shaker to oversee the expansion of the London practice

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