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Glaucoma in perspective

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10 tips for developing insightful pre-launch positioning

By getting your positioning right, you can build the motivational, aspirational, and resonant brand story and messaging that will allow your product to become a brand. Blue Latitude Health's Head...

Blue Latitude Health

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Boehringer takes a mega pair of lungs on tour

Welshawareness campaign aims help tackle the country's poor cancer record

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BMS recruits Jack Huston for European Lung cancer campaign

TheBoardwalk Empire actor will work with the firm on an awareness drive

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Oliver Group buys digital agency Dare

The firm's clients include Public Health England and Cancer Research UK

Eli Lilly HQ

Lilly wins breakthrough designation for breast cancer drug

CDK 4 and 6 inhibitor Abemaciclib's development to be expedited by FDA

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FDA fast-tracks Merck/Pfizer’s rare skin cancer drug avelumab

Comes a month after drug was given orphan status

Osmotica Pharmaceuticals appoints new vice president

Samer Kaba joins the firm

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Indian court blocks generic of Merck’s Januvia

Follows a series of setbacks in Indian courts for multinational pharma companies

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Sanofi posts positive data for MS drug Aubagio

Phase III study shows drug slows brain volume loss

Novo launches online news channel for haemophilia patients

New medical information website aims to be a 'simple, centralised repository'

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FDA approves Alkermes’ long-acting Abilify

Aristada given the nod as injectable antipsychotic

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Guido Rasi set for return as EMA executive director

Regulator's board nominates him to resume hisleadership role

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