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Glaucoma in perspective

- PMLiVE

J&J, Lilly and Merck join forces on clinical trials

Will set up database to improve efficiency of industry-sponsored drug trials

- PMLiVE

Norgine’s Karen Hockey promoted to head of global marketing

Appointment follows nearly two years as global brand manager for constipation treatment Movicol

- PMLiVE

Sanofi and T1D Exchange collaborate to understand needs of children living with diabetes

Aims to deliver recommendations for better disease management and patient outcomes

- PMLiVE

Bridging the divide

How can pharma engage with payers who are less digitally savvy than their clinical counterparts and are more than a little sceptical about information and where it comes from?

Indegene acquires healthcare marketing services of Canada-based Aptilon

To provide clients with improved physician engagement strategies

- PMLiVE

Merck raises guidance on solid Q3 sales

Rebif gains boost pharma division

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EU approval for AZ/BMS’ first-in-class diabetes drug Forxiga

First SGLT2 inhibitor to be approved for marketing anywhere in the world

- PMLiVE

EFPIA says “indiscriminate” data transparency could be harmful

Comments come as European Parliament prepares to discuss clinical trial overhaul

- PMLiVE

Publicis Groupe gives its VivaKi agencies greater autonomy

Move intended to boost Groupe’s digital growth as its third quarter revenues fall

- PMLiVE

A brain of two halves

The commonly held view that a campaign has to deliver cold hard facts with an appealing visual may be an oversimplification…

- PMLiVE

Lindsay Rocco to lead corporate communications at Dendreon

Joins from agency Rx Mosaic Health

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Behavioural economics in pharma

It’s not the answer to life’s big question but gives us the framework we need to understand decision making

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