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Glaucoma in perspective

Value proposition development

Pharma companies need to demonstrate value to the NHS, so developing a clear statement to articulate that value to customers is a vital element of the marketing mix.

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Joined-up thinking on anaemia

Iron deficiency anaemia is very common in inflammatory bowel disease (IBD) and can seriously reduce people’s quality of life, but it’s often under-treated.

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- PMLiVE

CDM develops creative global collaboration model

The healthcare advertising agency will offers a global collaborative approach from its base in the UK capital

Pharma and NHS working together for patients – the IBD Registry Industry Working Group

We hear a lot from pharma about patient-centricity these days, and rightly so. But there are many ways of putting this important principle into practice, and they don’t have to...

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- PMLiVE

Let’s change the conversation about cancer

The changing identity of cancer

- PMLiVE

MSD launches EU’s first biosimilar Herceptin in UK

Ontruzant is set to be strong competition for Roche’s blockbuster

- PMLiVE

Novartis pushes ‘virtual’ clinical trial concept

Teams up with Science 37 to run ten digital-based trials over the next three years

Open Health creates new role

Gavin Jones joins the agency as its director of rare disease

- PMLiVE

Amryt Pharma appoints Jordi Casals as head of Europe

He joins the company from Aegerion Pharmaceuticals

‘Femtech’ poised to explode, with applications set to trigger healthcare disruption

Will be driven by strong funding and positive regulatory environment

The magic elixir

Amazon enters the healthcare space

Sanofi reception

Sanofi taps Evotec for new anti-infectives drive

The duo will set up the initiative at Sanofi’s R&D unit in France

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