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Glaxo SmithKline

How to prepare and execute a multichannel campaign

You may be familiar with digital marketing, however Multichannel Marketing is quite different.

Blue Latitude Health

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Takeda loses in lawsuit claiming cancer link to Actos

Ordered to compensate woman who claims drug gave her bladder cancer

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Trials of NewLink’s Ebola vaccine ‘imminent’

NewLink and GSK candidates only two vaccines being tested

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Novartis’ Bexsero triumphs at UK Prix Galien

The Awards also saw Janssen's Sirturo pick up the Orphan Drug prize

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Valeant adds Jeffrey Ubben to board

CEO of ValueAct supports takeover of Allergan

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GSK expands bioelectronics efforts with $5m challenge fund

Will support academics and small companies working to stimulate and block neural signals in organs

Bristol Myers Squibb logo

First phase III data for BMS’ anti-PD1 nivolumab

Opdivo shows promise in melanoma study

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Boehringer Ingelheim promotes Debraj Dasgupta

He will lead on its global marketing and sales platforms

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Humira gets FDA nod for paediatric Crohn’s disease

Can be used as treatment for patients as young as six

Shire Basingstoke

Shire reaches $56.5m US marketing malpractice settlement

Justice Department agreement covers activities for drugs including Adderall

- PMLiVE

PharmaVentures increases its Asia-Pacific presence

Aki von Roy will be based in Auckland, New Zealand

- PMLiVE

Novartis expands eyecare partnership with NHS

And wins new licence for Lucentis

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