Pharmafile Logo
  • - PMLiVE
  • - PMLiVE
  • Diversity, Equity and Inclusion
  • Communiqué 53 Cover Image

global access

Changing behaviour – appealing to the rational and emotional mind

Elisa Del Galdo, Head of Customer Experience here at Blue Latitude, talks about how to understand what motivates your customer and influence their behaviour, prompting a change in behaviour which...

Blue Latitude Health

The key to designing great digital services in healthcare

Fred Bassett, co-founder and Head of Strategy at Blue Latitude, talks about the key to designing great digital services in healthcare.

Blue Latitude Health

- PMLiVE

Lilly launches depression information app

iPhone and Android app Talking Progress aims to strengthen patient-HCP communication

- PMLiVE

Bayer files eye drug Eylea for new use in EU

Aims to add branch retinal vein occlusion indication

- PMLiVE

Lilly’s Cyramza disappoints in liver cancer

Fails to improve overall survival by significant margin

- PMLiVE

Boehringer gets ‘kite mark’ for health information

First pharma company awarded The Information Standard Certification in UK

- PMLiVE

AZ licenses asthma infection drug from Synairgen

Boosts respiratory portfolio with $232m deal

- PMLiVE

Pharma investment in marketing flat in 2013

And top 10 companies reduced yearly spend on sales force and marketing channels

- PMLiVE

BMS appoints new head for UK and Ireland

Johanna Mercier is named general manager of the region

- PMLiVE

Havas boosts senior team in France

New roles for Stéphane Guerry, Yves Del Frate and Pascal Dasseux

- PMLiVE

Pharma’s big data dilemma

How best to contexualise health information? It’s a question of semantics

- PMLiVE

Allergan rebuffs Valeant once again

Could lead to hostile takeover bid

Subscribe to our email news alerts

Latest content

Latest intelligence

Quick links