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Award-winning digital projects

Campaigns by Pfizer, GlaxoSmithKline and Janssen rewarded at the recent Pharmaceutical Marketing Excellence Awards

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Mobile health roundup

Includes iPhone and Android apps from Pfizer and NIHR, and FDA approvals for MIM's diagnostic app and Sanofi's diabetes monitoring system

A social media toolkit for cancer information with lessons for pharma

Guidelines from International Cancer Information Services Group provide useful social media overview

Significant variation found in pharma’s use of social media

High spending on traditional promotional channels not a guarantee of social media success 

UK telehealth success could lead the way for Europe

EC hails the project as 'just the type of radical change we need'

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Online health ‘information hub’ launched for patients in London

MyHealth-London will offer a GP comparison service as well as educational resources

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UK drug regulator the MHRA joins Twitter

Regulator's press office begins using the social network

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Digital: hot topics in pharma

As the pharmaceutical industry enters 2012, what are the three main aspects that it should be considering when developing strategy in an increasingly social online space?

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Mobile health roundup

Includes mobile health app download figures, Epocrates use, pharma mobile sites and a new iPhone app from Janssen

Microsoft and GE Healthcare join forces for new health technology platform

Joint venture will also look to integrate with Microsoft HealthVault, just as Google Health is discontinued

When Europeans want online pharma info, social media is not the right channel

Majority of people don't want drug information from industry, but when they do it shouldn't come via Facebook or Twitter

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Roche and Pfizer launch pharma’s first official Google+ pages

Pharma companies tentatively investigate Google's new social network, but are already outnumbered by fake pages

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