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Global publication plans

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ABPI forms new group to help pharma with digital communications

Joint ABPI-PMCPA Digital Communications Working Group includes pharma and agency members

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Burden of proof

The manifestation of responsible capitalism amidst a mini technological revolution and the most serious economic challenge for half a century – how are factors like these affecting how your products...

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Wins for Ask A Patient and GoodRx at the Webby Awards

Medicine rating website and a price-based prescription drug search engine win awards' pharma category

Roche and Novartis praised for web effectiveness

The pharma firms’ corporate websites are well-placed in Bowen Craggs’ Index report

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Novo Nordisk expands social media efforts with new Twitter account

Danish pharma company's US business joins the social network

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Digital Handbook for pharma marketers launched

Publication, and its website, covers digital strategy, best practice, social media, mobile and much more

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New ABPI partnership team should be NHS ‘bridge-head’ for industry

Partnership team will be lead by Kevin Blakemore, formerly of UCB and GSK

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ABPI chief exec backs Novartis legal challenge to off-label Avastin

Stephen Whitehead tells annual conference the action is ‘absolutely fundamentally right’

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Personalised medicine is driving new techniques in market research

Market research innovation for orphan diseases and oncology markets paves the way for new High Tech Light Touch quantitative techniques

Market research: Based on the evidence…

Is research really helping marketing to be an evidence-based profession?

UCB launches Facebook-based community for Parkinson’s patients

Will feature a reality video series showing real families living with the condition

- PMLiVE

Getting closer to the truth

In the words of David Ogilvy: “People don’t think how they feel, they don’t say what they think and they don’t do what they say.” So where does that leave...

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