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Gower Publishing

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Digital Intelligence roundup

Includes Roche’s new interactive insulin pump system and a Kinect-based health start-up

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US physician community Sermo acquired by WorldOne

Surprise deal substantially increases the research company’s reach

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The Strategic Role of the Agency

In this marketing environment there is no room for late developers. Find out why tapping into an agency's insights early may give the brand growth you need.

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Study: doctors prefer online to print

Google and Manhattan Research find websites and apps beat paper journals

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Q&A – Patricia Barnfather, Barnfather Communications

Where are they now? Communiqué Awards Young Achiever winner 2000

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Genetic testing company 23andMe acquires Curetogether

Says addition of the health start-up will enhance its capacity for 'people-powered research'

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Digital Intelligence roundup

Includes Merck Serono’s digital expansion and a digital marketing tip of the week

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Boehringer pilots digital health management in diabetes

Web and smartphone will study lifestyle behaviour in type 2 diabetes

Lilly to develop company-wide social media strategy

Wants to expand technology’s use beyond corporate communications

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Pharma advertising needs a new kind of creative idea

Adapting the 'creative idea' to this brave new, multichannel world

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Virgo Health Education wins Medical Communications Consultancy of the Year

Agency dramatically exceeded its fee targets, won 4/5 pitches and enjoyed a 100 per cent clientretention rate

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Boehringer rewarded for digital communications excellence

Atrial fibrillation and stroke campaign 1 Mission 1 Million wins at Communiqué

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