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Gower Publishing

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Both feet first

David Avitable from JFK Communications charts the adoption of social media within the US life sciences arena

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Mobile health roundup

Includes Pfizer iPhone app for parents, a wireless drug delivery device trial and mHealth forecasts

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Activating ‘influence-hers’ for healthcare brands

Women are chief medical officers for themselves and their families. How can we better engage with them?

European Commission proposes new patient information changes

Latest twist to medicine information saga further tightens up how pharma companies can use the internet

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Google adds new dimension to online health information searches

New search feature will suggest related conditions when people search on Google for symptoms

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Twenty six per cent of European doctors own an iPad

And they spend over a quarter of their professional online time on the device, according to new research

AZ scientists rate the value they get from social media

Company survey highlights information sharing, collaboration, knowledge building and networking

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Interview: Yoshihiko Hatanaka, CEO and president, Astellas

The president and CEO of Astellas Pharma tells Jacky Law how he intends to steer the company through the current economic downturn

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Investigating ‘Globish’ – a simplified form of English

The drive to make adverts understandable around the world by using a reduced palette of words and images is diluting the message, so a brand champion is needed to maintain...

Social network sites ‘have potential’ in clinical trial recruitment

Australian study targeted young women through Facebook adverts

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How to use SEO correctly

How to execute digital: Faisal Ahmed discusses the best ways pharma companies can make sure their sites are picked up by search engines

Siemens takes major step into companion diagnostics with pharma tie-ups

Will partner with Pfizer – GSK joint venture ViiV Healthcare and Tocagen

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