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- PMLiVE

Grace Communications

- PMLiVE

The beauty and the beast of customer experience

Pharma’s ability to define, and more importantly, deliver customer experience may just determine where business is won or lost

- PMLiVE

New healthcare comms agency launched in UK

Skin and Blister co-founded by Fiona Edwards and Katie Langdon

- PMLiVE

From first conversation to the cover of TimeOut London: #Kisses4wishes to support Rays of Sunshine

As a business that works with healthcare and pharma companies, it’s not often that we get the opportunity to design the cover for Time Out London, so we jumped at...

Blue Latitude Health

- PMLiVE

Intouch Solutions and Healthware International launch joint venture

Intouch Solutions International will be run from London by Ariel Salmang

- PMLiVE

NHS grows digital healthcare professionals network

Six trusts join the 250-strong hospitals currently on the web platform

- PMLiVE

Digital’s ever-changing display of ideas

Creating a coherent strategy to bridge the divide between digital and other elements of the marketing mix.

- PMLiVE

The digital race: Eight ways to get up-to-speed

The festive season is over, so why does analysis of pharma’s digital progress feel like a Christmas repeat of Groundhog Day? Here are eight ideas to stop next year feeling like...

- PMLiVE

Publicis splits Life Brands Resolute operations

Rebrands to establish medical education and advertising services as separate agencies

- PMLiVE

Bob Chandler launches new healthcare comms ‘micro-network’

Members of Watershed Bridges include wethepeople, BK Digital and MaxAscent

- PMLiVE

A New View

Creating value is key to the future of marketing

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Medical communications that improve outcomes and value to patients

In 2017, Lucid aims to advance its approach to measuring the impact of its behaviour-change programmes, building on the existing evidence-base to develop new approaches to capturing metrics on value...

- PMLiVE

Should brand planning be a behaviour change challenge?

Directions in behaviour change: From translating the theory into practice to looking at its design implications and beyond, we put behavioural change under the spotlight

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