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    • Grey Healthcare

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    The brand model – time for change?

    Is it time to tune more into emotional decision-making, letting go of a strict formulaic approach?

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    Big ideas are not born survivors

    You’ve nailed the brief and have a killer idea. Job done. Err, not quite. It can still stall if it’s not sold to the client with conviction…

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    Is it a commitment issue?

    How to manage your strategy in times of doubt

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    A brain of two halves

    The commonly held view that a campaign has to deliver cold hard facts with an appealing visual may be an oversimplification…

    The problem with targeting a healthcare message

    A well-designed digital experience should account for all the different ways in which people look for information

    Grey Healthcare Group introduces brand influence tracker

    Programme helps assess the impact of healthcare companies online

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