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- PMLiVE

Hamell

- PMLiVE

Bedrock Healthcare Communications hires five

New starters include Sam Simpson and Francesca Worthington

Two behavioural change contract wins for Hamell

Agency will work on segmentation and promotional projects

- PMLiVE

Cube Creative moves offices and expands team

Manchester agency appoints Will Stone and Gemma Beharry

- PMLiVE

Why pharma needs to fall in love with creativity

As Cannes plays host to Lions Health, Shaheed Peera looks beyond default 'creative' settings

- PMLiVE

The Directory unveils new agency shortlist tool

Follows the successful re-launch of the brand in April

- PMLiVE

New-look Directory from PMGroup launches

Fresh design and updated content shapes the publication’s evolution

- PMLiVE

Millennials unfazed by paid for content

New study finds that young adults will use adverts as key sources of information

- PMLiVE

FDA outlines its plans to simplify DTC ads for consumers

Hopes customer-friendly terminology will aid healthcare decisions

- PMLiVE

Creativity in health communications

Does the industry have the courage to push boundaries?

- PMLiVE

Using video as part of a healthcare marketing strategy

Information and entertainment are not mutually exclusive in the moving image

- PMLiVE

Pfizer targets women in Viagra campaign

Hope a female voice will encourage men to seek treatment for erectile dysfunction

- PMLiVE

Pharma spent $342m on journal advertising in first half of 2014

J&J led spending and Invokana was most advertised brand

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