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Harte-Hanks

- PMLiVE

Stories of sickness: applying illness narratives to health advertising

By Dr Stephanie Goley Introduction As advertisers, we know that health and pharmaceutical campaigns hold enormous influence over how the public perceives illness, wellness, and treatment. But too often, our...

11 London

Personalized Digital Health Coaching

Eugene Borukhovich, Chairman & COO of YourCoach.Health, discusses his transition from Global Head of Digital Health at Bayer to full-time entrepreneur. We also talk about YourCoach’s mission, the impact of COVID-19...

Impetus Digital

- PMLiVE

Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?

Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...

Page & Page Health

Personas: a top tool for personalising pharma marketing campaigns

Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets this need efficiently and effectively.

Blue Latitude Health

Perspective on the power of insight

In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.

Blue Latitude Health

Perspective on biotech leaders

In the latest issue of Perspective magazine, seven industry trailblazers reveal the trends, challenges and opportunities they anticipate in the biotech sector, from empowering patients to deciphering big data.

Blue Latitude Health

A man walks into a surgery: The role of storytelling in pharma marketing

Communicating through stories can make your brand messages more meaningful, memorable and persuasive

Life Healthcare Communications

Localising digital services in healthcare: efficient and effective adaptation

Head of Customer Experience Elisa del Galdo explains what localisation means and how pharma companies can effectively and efficiently develop and deploy their services, helping you overcome the challenge of...

Blue Latitude Health

- PMLiVE

The brand model – time for change?

Is it time to tune more into emotional decision-making, letting go of a strict formulaic approach?

- PMLiVE

The marketer’s role in early drug development

Why as a marketer you can do much to enable your R&D colleagues to find a product’s added value

Really? Another innovative product?

Is innovation really at the heart of what we offer, or has it simply become an ancient tradition?

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The demise of stand-alone digital agencies?

Not a chance, says bmore creative's Ben Blackmore

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