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Health Behaviour Change

Pharma needs transparency in homecare

The pharmaceutical industry needs to increase its level of transparency if it is to build relationships in the UK's clinical homecare market

ABPI calls for drug pricing plan changes

The UK's Association of the British Pharmaceutical Industry (ABPI) has requested changes to the government's plans to introduce value-based pricing for drugs in 2014

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Get the research model right

Read the three golden rules that can enhance your campaign’s research model. Written by a leading planning expert, turn now to this valuable, quick-glance advice on the use of methodologies.

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Boost your digital marketing strategy

Make every bit of your digital budget work hard for your brand. Find out how, and then complete a quick, four-step audit. It could pay dividends for you.

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Discover strategic opportunities

How to reach your end-goal… and the steps needed to get you there. Two foremost agency directors talk you through the way to get from A to B.

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Effective networking

A quick, one-stop guide to social media channels – their uses, their implications, and their potential role within your tactics. From mass-reach social media websites to member-only portals…

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Developing a sales aid

The new iPad presentation won’t pass muster if the content and messages aren’t right. Prepare an effective sales aid…  by referring to these seven all-important steps.

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Interview: Sam Pearce, Celgene

The general manager of Celgene UK and Ireland explains to Liz Wells how her entrepreneurial spirit fits well with this fast-expanding biotech

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Create a brief that delivers

Eight important steps to ensure you produce a brief for your agency that contains all the important elements. Plus, your Instant Expert quick checklist to keep you on track.

Analysing performance

A campaign that grabs the attention may not actually be what you need. Return on investment is as much about taking the long-term view and building brand loyalty. So, are...

Talkin’ ’bout an evolution

With the environment changing, there’s a need for creative agencies to take a long, hard look at how they will confront the challenges ahead? Like it or not, we’ve entered...

Daring to be different

If pharma needs to be more rigorous about defining its market insights, recognising opportunities and executing its ‘big idea’, what else gives our best-known consumer brands the leading edge? The...

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