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Health Behaviour Change

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Why Our Metrics Don’t Add Up

Michel Nakache is a man with a mission. With over 35 years’ experience in the healthcare communications’ business, he believes there needs to be a step-change in the way agencies...

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GE Healthcare cancer campaign combines social media and gaming

Six-week #GetFit challenge involves Twitter, Sina Weibo and Facebook app

FDA knocks back Sanofi’s Lemtrada application

Agency wants change in way data is presented

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AstraZeneca hires Roche’s Pascal Soriot as CEO

Becomes permanent replacement for David Brennan

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Pharma reps in India strike over industry corruption and drug prices

FMRAI calls for improved regulation

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Lilly’s Alzheimer’s drug solanezumab stumbles, but doesn’t fall in phase III

Fails to show significant benefit, but data holds some consolation

AstraZeneca Pharma India MD Anandh Balasundaram resigns

Chief operating officer Jonathan Hunt will take over on an interim basis

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New challenges in pharma marketing call for new approaches

Radical changes to an already competitive market mean clients are demanding a non-conformist approach to marketing to ‘unblock’ potential – enter the insurgent non-agency 

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Pharma less mobile ready than consumer brands

Just two top ten pharmaceutical companies have a mobile website

Bristol-Myers Squibb (BMS) building

BMS halts hep C candidate development after patient death

Promises to share drug data to assist other pharma companies’ patient safety measures

Bayer launches late-stage lung condition trial for ciprofloxacin

Study involves the use of Novartis’ T-326 inhaler

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UK pharma ‘must prove value’ to the NHS

Facing unprecedented financial pressures, it is imperative companies continue to evolve

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