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Health content

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Building the perfect behaviour-change buffet

By Kirsty Mead

- PMLiVE

All change – how untangling human behaviour can encourage better health

Driving better patient outcomes through clear, achievable practical steps that are underpinned by transparent evidence

- PMLiVE

Taking centre stage: the role of behaviour change initiatives in the management of long-term conditions

By Christina Jackson and Cat Barnett

Solving healthcare problems: What needs to change?

In this month’s PME, Tanya Goodyear, Director of Innovation and Transformation at Lucid Group, details Lucid’s approach to solving healthcare problems and reflects on the learnings we can draw from...

Lucid Group Communications Limited

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Merck spin-off Organon sees share price jump at Q2 results

Strong growth in women’s health and biosimilars is driving the new company, which expects 2021 growth in the “low to mid-single digit range”

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Welcoming analytics-driven digital marketing agency closerlook to the Fishawack Health pack

Fishawack Health enhances its omnichannel capabilities with the acquisition of closerlook, a data analytics and digital native healthcare agency specializing in intelligent omnichannel marketing solutions.

Avalere Health

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Merck & Co reveals plans for women’s health spinoff Organon

Company is expecting tax-free dividend of $9bn following close of spinoff

Leaders leading leaders: objectivity and respecting the micro-leader

Passionate leaders go far. But clip their wings, fail to recognise their skills or respect their passions, and you’re set for uproar. Especially with Gen Z now established in the...

Fox&Cat

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How a design mindset can lead to better medical outcomes

By adopting a design philosophy, healthcare companies can develop communications that allow healthcare professionals (HCPs) to better meet the needs of their patients. Imaginatively designed content combined with patient insights...

Page & Page and Partners

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WHITE PAPER: Why do men die younger?

It’s a commonly accepted fact that women outlive men. Wherever you live, there’s a good chance that men will die on average eight years earlier than women. Is this an...

IGNIFI

Feeling the pressure?

Pressure affects us all differently. But one thing is certain... left unresolved, pressure will have a lasting negative effect on the culture of your agency

Fox&Cat

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WHITE PAPER: What’s missing in women’s health?

In July of last year, amidst stories in the press around HRT and contraception shortages, endometriosis going undiagnosed and unsafe medical devices being offered to women, we wrote an edition...

IGNIFI

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