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Health International

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ICC Lowe launches new digital offerings

Range includes sales rep, education, social data and content curation tools

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Amgen launches bowel cancer web portal in Spain

Aims to help healthcare professionals understand about personalised medicine

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Social media – part of the routine

The necessity of a social media engagement strategy for pharma companies

Understanding the post-digital world

Online marketing increasingly effective for pharma

comScore report shows branded sites can impact medicine usage

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Archimed drug safety specialists rebrand

Changes name to Fishawack Archimed following integration

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Creating a brand identity for biosimilars

How to ensure a replicated biologic is seen as more than just a tribute brand

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Healthcare missing from most valuable brand index

Google tops Millward Brown’s list for 2014

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The digital transformation of market research

How technology is bringing new clarity to the patient voice

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New technology can unlock revenue opportunities for pharma brands

Keep engaged with customers as new touchpoints emerge

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Digital disruption

The pressure to transform will come from all stakeholders, not just technologists

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The rules of digital patient engagement

More needs to be done to recruit patients to clinical trials

- PMLiVE

Integrating multichannel marketing

External forces are driving the need for pharma to use a greater variety of channels to reach customers

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