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Lifting the fog to help Clinical Labs navigate IVDR 2022

In Vitro Diagnostic Regulation (IVDR 2022) was on the horizon: a new regulatory basis for laboratories to adhere to regarding their diagnostic equipment and tests.  BD wanted to let their customers...

Create Health

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Proving the power of a positive mindset to help fix all ills

There’s a huge amount of fear around health conditions and disease – in fact according to Harvard Medical School, health anxiety affects 12% of adults. We wanted to put a...

Create Health

- PMLiVE

Can marketing change the world?

Chris Ross explores the ability of creative communications to change minds and habits

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