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- PMLiVE

HGS Europe

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Personalised medicine is driving new techniques in market research

Market research innovation for orphan diseases and oncology markets paves the way for new High Tech Light Touch quantitative techniques

Market research: Based on the evidence…

Is research really helping marketing to be an evidence-based profession?

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Getting closer to the truth

In the words of David Ogilvy: “People don’t think how they feel, they don’t say what they think and they don’t do what they say.” So where does that leave...

- PMLiVE

Redefining value in healthcare communications

The changing healthcare environment offers communicators the opportunity to devise intelligent and creative new strategies

- PMLiVE

Rethinking influence in a networked world

Networks are revolutionising the nature of influence and the spread of ideas in science and medicine

- PMLiVE

Understanding the interconnected HTA universe

Pharma needs to identify and understand how individual HTA agencies are connected, viewing them as a network

- PMLiVE

Pillars of success in market access

The key to true market access success begins with corporate ownership…

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Proving value in uncertain times

Industry needs to be perceived as a contributor to healthcare solutions not just a cost

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How to win through integrating market access

Embedding and integrating market access strategies company-wide is key

- PMLiVE

The role of systematic review in market access

Modern market access activities need to be evidence-based. But what does this really mean for new products being taken to market around the world? 

UK reaffirms NHS access to NICE-approved drugs

Health Secretary makes pledge on same day Future Forum recommendations on NHS reform accepted

Miracles and mistakes in strategic planning

What happens when we allow conscious thought and experience to cloud our thinking?

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