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- PMLiVE

High value

12 Connected Health

Seizing the opportunities in a new era of care

Havas Lynx

- PMLiVE

07 Good Pharma

Better for patients, better for business

Havas Lynx

- PMLiVE

06 Our Opportunity to Rethink the Health Experience

Our point of view

Havas Lynx

Creating a Lifeline to the New Digital User

Today, we’re focussed on getting to know our new target: she’s online, mobile, and connected to a large network of friends, information, and marketers who help her make decisions about...

Havas Lynx

- PMLiVE

How to say a thousand words

There’s no need to make it as complex as ‘gamification’  – just get visual in how you reach your audiences

New marcomms agency opens in London’s Tech City

Couch is developing a client list from across pharma, private and public sectors

Industry body recommends flexibility while economic pressures continue

HCA report highlights opportunity during financial uncertainty

- PMLiVE

UK agrees comms strategy for potential flu pandemic

Publication draws lessons from 2009 swine flu pandemic

- PMLiVE

Burson-Marsteller appoint new EMEA health MD

Kate Hawker joins the agency from InforMed

- PMLiVE

Trial and Error on a Digital Landscape

Hampered by regulation and fearful of failure, the pharmaceutical industry’s efforts in digital communication often seem hit and miss. But an industry that learns from its research mistakes really shouldn’t...

United Drug acquires Watermeadow Medical

Watermeadow will join a stable of medical communications agencies, including: iMed, QXV, Infusion and Insight, which operate under the InforMed Group umbrella

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