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- PMLiVE

HRA Pharma

- PMLiVE

Online education campaign results spell success for Doctors.net.uk

Over 6,000 GPs visited The Royal Marsden online educational site

- PMLiVE

Boehringer launches Facebook game

Syrum aims to teach players about the complexity of medicine development

- PMLiVE

Interview: Cavan Redmond, WebMD

The new CEO of WebMD talks to PMLiVE about his move from Pfizer

Boehringer launches Syrum – pharma’s ‘first social game’

Facebook game gets public beta launch in Europe, global launch planned for 2013

Pharma’s use of Pinterest gains momentum

Boehringer, GE Healthcare, Menarini, Novo Nordisk and Bayer have a presence on the social network

- PMLiVE

NHS social network How Are You? launches UK’s first health app store

A partnership with Cambridge Healthcare, the network's store offers easy access to health apps

Advocates and influencers crucial in new marketing models

Get your advocates involved in the solution, says customer engagement director in the Havard Business Review

New Enspektos study focuses on digital health consumers

The study will be the focus of a webinar, which will take place later this month

- PMLiVE

Trial and Error on a Digital Landscape

Hampered by regulation and fearful of failure, the pharmaceutical industry’s efforts in digital communication often seem hit and miss. But an industry that learns from its research mistakes really shouldn’t...

- PMLiVE

Health 2.0 and what it means

Casting a light on the latest digital marketing trends

- PMLiVE

Both feet first

David Avitable from JFK Communications charts the adoption of social media within the US life sciences arena

- PMLiVE

Digital healthcare marketing trends to watch out for in 2012

Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012

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