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- PMLiVE

Investigating ‘Globish’ – a simplified form of English

The drive to make adverts understandable around the world by using a reduced palette of words and images is diluting the message, so a brand champion is needed to maintain...

Social network sites ‘have potential’ in clinical trial recruitment

Australian study targeted young women through Facebook adverts

- PMLiVE

How to use SEO correctly

How to execute digital: Faisal Ahmed discusses the best ways pharma companies can make sure their sites are picked up by search engines

Siemens takes major step into companion diagnostics with pharma tie-ups

Will partner with Pfizer – GSK joint venture ViiV Healthcare and Tocagen

- PMLiVE

Measuring engagement in healthcare communications

Using the METRIC Model to measure engagement and track the outcomes of influencer communiciations

US think tank suggests ‘social guiding principles’ for pharma

Digital Health Coalition hopes to spark industry debate on how best to approach social media and user-generated content

- PMLiVE

Online boost for UK paediatric trial recruitment

New resources launched for families thinking about taking part in a trial

- PMLiVE

Understanding the interconnected HTA universe

Pharma needs to identify and understand how individual HTA agencies are connected, viewing them as a network

Mobile health roundup 2

Includes an Italian remote patient monitoring project, a new Blackberry app from Galderma UK and the winning entry in Eyeforpharma’s mobile health competition

- PMLiVE

Pillars of success in market access

The key to true market access success begins with corporate ownership…

- PMLiVE

Gamification guide for pharma launched

Explains how to use game mechanics to solve problems and engage audiences in healthcare

Boehringer Ingelheim to launch new pharma blog

The Future Just Happened builds on its Facebook 'content curation' deal with PSFK

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