https://vimeo.com/564557480

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‘Smear Word’ campaign for Roche aims to break taboos and save lives

An all-female team at Mind+Matter has created a campaign for Roche that takes a tongue-in-cheek approach to tackle taboos about going for a smear test.

https://vimeo.com/564557480

‘Smear Word’ campaign for Roche aims to break taboos and save lives

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