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In the Wild

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Better by design

With patients at its heart, solution design can truly drive change in healthcare

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Overriding the main frame

Leveraging behavioural biases to our advantage

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Pharma Perspectives: The agency selection process (part 2)

AstraZeneca's Samuel Hollis on the evolution of the agency selection process

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Pharma Perspectives: The agency selection process (part 1)

S&H Group's David Higgins on the evolution of the agency selection process

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IPA reveals 2016 Best of Health Show shortlist

33 agencies in with a chance to win at the healthcare advertising awards

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Man Boobs campaign wins at D&AD Impact Awards

Takes home White Pencil in inaugural awards for creative contribution to society

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Blue Latitude Health expands into the US

New York City office will be led by James Atherton

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Digital influencer marketing

How good stories can drive value for brands, products and companies

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Sweet emotion

Are we harnessing the full emotional power of brand creativity?

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UK marketing agency Purple opens Sao Paulo office

New location is the agency’s first in South America

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Ogilvy & Mather’s ‘Breathless choir’ wins top pharma prize at Lions Health

FCB’s ‘Project literacy’ and DAVID’s ‘Manboobs’ also take home Grand Prix awards

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GSK signs up for the ‘dawn of cognitive advertising’

Its consumer health arm is among the first to use new IBM offering Watson Ads

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