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- PMLiVE

The hitchhiker’s guide to the millennial healthcare professional

Originally written in the late 1970s, Douglas Adams’ well-loved sci-fi masterpiece, The Hitchhiker’s Guide To The Galaxy, tells the story of Arthur Dent as he flees Earth shortly before it’s...

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Chinese biotech claims 90% cure rate for CAR-T therapy

Innovative Cellular Therapeutics presents ‘stellar’ immunotherapy data

- PMLiVE

Paywatch and the market access waters

Understanding and responding to payers’ needs has become priority number one for pharma

- PMLiVE

Managing real world data governance

An aspirational framework to make the most of data and its role in improving patient care

- PMLiVE

Does safety sell medicines?

Is pharmacovigilance unnecessary policing or a strategic asset for pharma companies?

- PMLiVE

An apple a day?

Can lives be saved by eating fruit and vegetables?

Nestlé begins mHealth trial

Launches trials in healthly ageing research programme

Boehringer to target COPD adherence

Partners with Propeller Health on digital health deal

- PMLiVE

Better insights come from better evidence

With the current data overload, it is critical that marketers have data literacy

- PMLiVE

Applying real-world evidence to orphan drugs

How to prove pharma’s innovative treatments really can bring about positive outcomes

- PMLiVE

Using social data to see patients more clearly

A new dawn is approaching in healthcare and drug safety

- PMLiVE

Harnessing the power of ethnography in healthcare

Locating the elusive, yet vital, insights into how people manage and live with their medical conditions

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