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    • Inizio Evoke

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    Inizio Evoke appoints Kelly Cusumano as executive vice president, growth and client innovation

    Cusumano previously served as executive vice president, managing director at Edelman

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    Inizio Evoke appoints Matthew Hoelzle as chief medical officer

    Hoelzle most recently served as executive vice president, medical strategy at Inizio Evoke

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    Inizio Evoke appoints Tristen George and Kevin Kaniuga as executive creative directors

    The dual appointments are aimed at strengthening Evoke’s creative leadership

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    Unlocking innovation: how generative AI and data are reshaping healthcare marketing

    By Will Reese

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