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- PMLiVE

Insights

Emotional connection helps build trust in pharma products

Can be just as important as a product's functional characteristics, according US study

- PMLiVE

Depth perception: diabetes in India

Using digital, pharma can engage with diabetes patients in India and build a 3D image of their needs

US HHS secretary Sebelius subpoenaed over health reform promotion

House Republicans demand investigation into Affordable Care Act PR

- PMLiVE

Behavioural economics in pharma

It’s not the answer to life’s big question but gives us the framework we need to understand decision making

- PMLiVE

Moving with the times: pharma market research and digital

As digital technology continues to transform the world around us, pharmaceutical market researchers are harnessing its potential to capture vital insights from healthcare stakeholders

- PMLiVE

Obama victory ensures US healthcare reforms will continue

Republican hopeful Mitt Romney unable to act on plan to repeal Affordable Care Act

- PMLiVE

The Research Partnership names new US director

Claire Richardson has previously held senior positions at GSK and Quintiles

- PMLiVE

Edelman strengthens healthcare offering with new appointment

Camilla Horwood takes on role of head of health public affairs, UK

- PMLiVE

Louise Tamblin returns to Kantar Health as group director

Moves from Strata Research

Kantar Health appoints IMS Health’s Gary Gatyas to lead communications role

Appointed senior VP, global marketing and communications

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Totality of reward: understanding human behaviour

Esme Holt, research director at Healthcare Research Worldwide, explores how research techniques can help us understand behaviours

- PMLiVE

Communications effectiveness – what are we really measuring?

When pharma clients demand more effectiveness, do they really know what they want, asks Michel Nakache?

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