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- PMLiVE

Kim Kardashian

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NHS social network How Are You? launches UK’s first health app store

A partnership with Cambridge Healthcare, the network's store offers easy access to health apps

FDA sued for approving high dose of Eisai’s Alzheimer’s drug Aricept

Consumer rights group Public Citizen claims the high-strength dose is unsafe

Novartis building

FDA panel backs Novartis’ updated cystic fibrosis drug

New version of inhaled tobramycin therapy is simpler to use

- PMLiVE

US drug approval numbers fall despite pharma investing more in R&D

Stricter FDA policies are partly to blame for the decline says GBI Research

Pfizer gets US approval for leukaemia drug Bosulif

FDA grants the tyrosine kinase inhibitor a licence to treat chronic myelogenous leukaemia

Astellas wins US approval for prostate cancer drug Xtandi

Pharma company and its partner Medivation gain FDA licence for type of late-stage prostate cancer

Advocates and influencers crucial in new marketing models

Get your advocates involved in the solution, says customer engagement director in the Havard Business Review

New Enspektos study focuses on digital health consumers

The study will be the focus of a webinar, which will take place later this month

- PMLiVE

Trial and Error on a Digital Landscape

Hampered by regulation and fearful of failure, the pharmaceutical industry’s efforts in digital communication often seem hit and miss. But an industry that learns from its research mistakes really shouldn’t...

- PMLiVE

Health 2.0 and what it means

Casting a light on the latest digital marketing trends

- PMLiVE

Both feet first

David Avitable from JFK Communications charts the adoption of social media within the US life sciences arena

- PMLiVE

Digital healthcare marketing trends to watch out for in 2012

Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012

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