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KOL Strategy

- PMLiVE

The pill branding

An analysis of strategies for female emergency contraceptive pills finds major intercultural differences

Roche Basel Switzerland

Roche’s Kadcyla fails in gastric cancer trial

Results are a major blow to the firm's ambition of expanding the indications for its breast cancer drug

- PMLiVE

Strategic planning in pharma and avoiding frog soup

Formulating the recipe for a successful strategic plan

Eli Lilly HQ

Lilly and AZ forge closer immuno-oncology bond

Look to boost their presence in a market predicted to be worth $30bn in 10 years

- PMLiVE

Authentic Engagement in Healthcare

What does ‘authenticity’ mean to the healthcare sector and how can companies best build authentic relationships with their stakeholders?

- PMLiVE

An open letter to international brand teams

Abottom-up perspective on the development of international brands and campaigns

The rise of search marketing in healthcare

Search is ubiquitous, but what is pharma doing to assist in the user journey?

- PMLiVE

NHS gears up for winter comms push

Urges public to visit pharmacists for winter ailments and promotes the flu jab

- PMLiVE

UCB staff high five for arthritis

Firm supports the World Arthritis Day social media campaign

- PMLiVE

ResearchKit picked for autism, epilepsy and melanoma studies

Continues Apple's exploration of its iPhone software as amedical research tool

- PMLiVE

GSK and J&J back new UK dementia discovery fund

Pharma giants collaborate with government to find new treatments

National Institute for Health and Care Excellence NICE logo

NICE backs use of anti-cholesterol drug Ezetrol

Draft guidance reflects 'greater emphasis on managing CVD risk'

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