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KOL Strategy

Shire Basingstoke

Shire links with US hospital for rare disease research

Willwork with Cincinnati Children's Hospital Medical Centre novel therapies

Webinar: Capturing “in-the-moment” patient and physician insights

Utilising the benefits of mobile technology

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Webinar: Observational Research

Presenting a window on the world of your customer

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Webinar: The Brazil Conundrum

Conducting research in one of the world's largest pharma markets

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Webinar: Demand calibration: What’s inside the black box?

The process of demand calibration of preference share (down-weighting) is often a proprietary "black box" technique, which can mean that the client is unsure how the calibrated figure has been...

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UK Life Sciences Strategy - one year on

AstraZeneca joins Genomics England consortium

Combines with other pharma firms such as Illumina to utilise genetic data to create new medicines

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Novo Nordisk will refile rejected diabetes duo in US

Danish firm hopes it will be second time lucky with key treatment

Free Thinking: Behavioural economics

Our Free Thinking white paper asks, does behavioural economic theory have a role to play in pharmaceutical market research?

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german flag

German pharma market to edge up to $65bn by 2020

Report finds that laws designed to curb drug prices will also slow down growth

Article: The Colombia Conundrum

Published in eye for pharma 30 January by Marc Yates

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Ageing in China: The Implications for Healthcare

Published in eye for pharma 12 December by Marc Yates

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5 years on from the Brazilian Generics Drugs Act, is there still an opportunity for branded originator drugs?

Published in Eye for Pharma 10 November by Marc Yates

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