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KOL Strategy

- PMLiVE

Gilead signs $300m deal with Dragonfly to advance immunotherapies

The partnership will make use of Dragonfly’s oncology and inflammatory disease research capabilities

- PMLiVE

New NHS prenatal test for rare form of eye cancer

The test identifies unborn babies at risk of developing retinoblastoma

- PMLiVE

STORM Therapeutics receives Innovate UK grant

The grant will be used to research and develop a new coronavirus therapy

- PMLiVE

The future of medical meetings: Leveraging the potential of hybrid events

With travel restrictions continuing to ease after the COVID-19 pandemic, it’s great to see face-­to-­face opportunities to meet industry peers, colleagues and clients on the rise again. However, while this...

Porterhouse Medical Group

Tactics Smactics: Why Alignment Comes Before Creative Execution

How to use the correct marketing tactics (Article written 13th April 2020)

Dice Medical Communications

Top-10 Tips for a Sustainable Home Office

Although many people are starting to go back to their offices, at least for part of the week, many others are looking at permanent ‘Work From Home’ (WFH) set-ups. At...

Impetus Digital

- PMLiVE

Sanofi and McLaren Racing come together to maximise performance and operational excellence

The partnership will complement Sanofi’s R&D pipeline, which has 25 new launches planned over the next five years

Roche Basel Switzerland

Roche’s Evrysdi improves survival rates for infants with SMA

The study showed the drug reduced serious adverse events and hospitalisations

- PMLiVE

AstraZeneca unveils plans for new US R&D centre

The site, scheduled for completion in 2026, will also include the headquarters of Alexion

Top 10 Most Important Advisor Questions

I’m excited to share another Impetus top-10 list! This time, I focus on the top 10 most important advisor questions that every brand team should keep in mind when designing virtual advisory...

Impetus Digital

Connecting Diverse Communities to Elevate Healthcare

Dvorah Richler, Head of Soaring with Roche, and Michael Duong, Head of Innovation at Michael Duong, discuss the 5 healthcare challenges that Soaring with Roche aims to solve through innovative...

Impetus Digital

- PMLiVE

FDA grants Prothena fast-track designation for next-generation Alzheimer’s disease therapy

Approximately 50 million people worldwide are estimated to be living with Alzheimer’s disease or other dementias

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