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Text messaging increases medication adherence

Study finds patients who received medicine reminders did better at taking their treatment

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Lilly takes a local approach with its new pharma blog

Lilly Pad Canada is the first in a planned series of country-level initiatives

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Eisai enlists Astro Boy for medicines adherence mobile website

Teams up with the iconic manga cartoon character to launch Japanese reflux esophagitis campaign

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Pfizer turns to mobile recipe app as Lipitor sales sink

Mobile iPhone, iPad and Android app includes a loyalty card for the pharma company's cholesterol drug

- PMLiVE

UK bets on information power in new online health strategy

Ten-year plan aims to transform the way NHS information is used

Future of health is in cloud computing and big data, says former Apple CEO

John Sculley forecasts huge increases in computing power and cheaper online storage will help solve problems with healthcare

- PMLiVE

Valuing creativity

Evidence suggests that this business asset is vital in driving forward a brand's commercial success

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World’s first mental health electronic patient record goes online

South London and Maudsley NHS Foundation Trust teams up with Microsoft to unveil MyHealthBox

- PMLiVE

‘Make it Better ‘– the Gained Momentum from a Strong Campaign

A successful campaign doesn't simply say that a brand is well championed. It's an essential in getting increasingly effective drugs prescribed, and the next generation through the pipeline

Half of med devices firms use social media

Survey finds social media is an integral part of the medical devices industry

- PMLiVE

Bringing PR in from the cold

Patient advocacy and role of PR in market access

Sanofi launches iPhone blood glucose meter in the US

Signs Apple Store deal for iPhone, iPod touch and iPad compatible device

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