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Lynda Brown-Ganzert

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Power to the people: an era of self-care

Pharma should consider what a patient-centric approach to care really means

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Razorfish Healthware forms mHealth partnership with app software firm

Teams up with Stamplay

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The death of traditional consumerism

What does it mean for pharma and how can empowering patients open up new possibilities to the industry

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Handle with care: patient-centric market research

Working with patients to gather insight aimed at transforming brand communications can be a delicate business

Microsoft to back new wave of health startups

Technology giant's venture arm partners with Becton Dickinson on new programme

Changing behaviour – appealing to the rational and emotional mind

Elisa Del Galdo, Head of Customer Experience here at Blue Latitude, talks about how to understand what motivates your customer and influence their behaviour, prompting a change in behaviour which...

Blue Latitude Health

The key to designing great digital services in healthcare

Fred Bassett, co-founder and Head of Strategy at Blue Latitude, talks about the key to designing great digital services in healthcare.

Blue Latitude Health

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The digital transformation of market research

How technology is bringing new clarity to the patient voice

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Bayer outlines some of its digital health needs

Wants to work with startups in areas such as oncology and men's health

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Developing your patient-centric strategy

How to succeed when your vehicle of engagement is not a disease

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Sanofi appoints ‘chief patient officer’

Dr Anne Beal will lead pharma company’s efforts to improve its focus on patients

- PMLiVE

Online Parkinson’s platform could revolutionise chronic disease care

ParkinsonNet connects patients with doctors in a virtual setting

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