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Medical Affairs Pharma

- PMLiVE

Pfizer and BioNTech dose first patient in COVID-19/flu combination vaccine study

The vaccine aims to protect individuals against two severe respiratory viral diseases

How Pharma, Payers, & Providers are Leveraging Patient Self-Management Platforms

Rick Anderson, President of DarioHealth, explores digital therapeutics, how DarioHealth is utilizing AI and behavioral science to personalize each user’s health journey, and how this approach can help improve diversity...

Impetus Digital

- PMLiVE

Pfizer’s maternal RSV vaccine candidate shows promise in phase 3 trial

The company stopped the trial early and plans to file for US approval by the end of 2022

Expanding Opportunities for Healthcare with “Digital Twins”

Brad Womble, Senior Director of Strategy, Marketing and Mergers & Acquisitions, at Jabil Healthcare dives into several thought-provoking topics, including how insights from “digital twins” can be used to improve...

Impetus Digital

- PMLiVE

How to elevate your communications testing with AI powered insights and analytics

Learn about a new behavioural science-led framework incorporating AI technologies that ensures you get a true reflection of how your communications materials are consumed and processed by customers

Research Partnership

Digital Content Council: A Customer Story

Real-world methodology & results from hosting an ongoing, nationwide Digital Content Council...

Impetus Digital

Closing the Gaps in Telehealth

Anthony Capone, President of DocGo, shares how his company uses last-mile mobile health services and integrated medical transportation solutions to make healthcare more accessible for everyone, including underserved populations.

Impetus Digital

- PMLiVE

Medscape Medical Affairs are PMEA Finalists in Three Categories

The Pharmaceutical Market Excellence Awards (PMEA) have announced that Medscape Medical Affairs is a finalist in their 2022 awards for their entry Transatlantic Exchanges: Driving Therapeutic Innovation in Oncology for...

Medscape Medical Affairs

- PMLiVE

From insight to action in Medical Affairs

Christina Hoffmann, Global Head, of Medscape Medical Affairs at WebMD is one of many industry experts in this article discussing how physicians’ increasingly digital-first consumption of disease-state education offers pharma...

Medscape Medical Affairs

Beyond Knowledge Transfer: Generating Actionable Insights for Medical Affairs

Presented at Evidence Life Science’s Medical Affairs Digital Conference March 9, 2021. Presenters: Christina L. Hoffman, MS, Global Lead for Medscape Medical Affairs Gökhan Tanju, Executive Director, Business Intelligence for...

Medscape Medical Affairs

Actionable Insights for Medical Affairs Teams: Lessons from the Front Lines

Presented at Fierce Pharma’s Medical Affairs Launch Excellence Conference February 4, 2021. With Christina L. Hoffman, MS, Global Lead for Medscape Medical Affairs. Chris speaks to two primary remits: Knowledge...

Medscape Medical Affairs

Patient Centric Approaches for Rare and Ultra-Rare Diseases

Lawrence Bressler, Head of Value & Market Access, Global Rare Diseases at Chiesi, shares how Chiesi is revolutionizing the lives of people living with rare diseases on a global scale....

Impetus Digital

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