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- PMLiVE

Medical Communciation

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Profit: the ugly, dirty truth?

“My shareholders expect me to make the most profit. That's the ugly, dirty truth.”

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Disruptive technologies set to stabilise soaring drug prices

AI and blockchain could accelerate the drug development process, says report

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Unlimited Group rebrands

Brings 27 agencies together into seven disciplines

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Understanding HCPs to build a meaningful brand

In the regulated world of pharmaceutical marketing,  how can a brand build a meaningful relationship with its customers? This article explores healthcare professionals’ (HCPs) perceptions of pharmaceutical companies, using analysis of...

- PMLiVE

ABPI explores the future of medicines

Predicts inhalable nanobots and 3D printed medicine patches

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Artificial intelligence in healthcare ‘set for 40% growth to 2024’

And the US, the UK and China are all expected to be front-runners

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Beyond caring: learning from the unsung advocates in cancer care

Macmillan Cancer Support estimates that there are currently around 1.5 million carers caring for someone who has cancer in the UK. Broadly, carers in and outside cancer contribute around £132...

The challenges of making genomics a reality for patients

Collaboration is key

The two ‘c’s’ of public health: confounding and causal inference*

Rerum cognoscere causas. This phrase translates as ‘to know the causes of things’. It is the basis and impetus of public health. But epidemiologists have a different word for it:...

- PMLiVE

A new era of smart pharma

How smarter pharmaceuticals and pharmacovigilance are transforming healthcare

- PMLiVE

Health insurers will test blockchain for data handling

Aims to make health records more accurate and reliable

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The Patient Safety Challenge

Understanding the causes of medication  errors and how to reduce them

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