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Medical device

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Harnessing clinical data

A greater focus on stakeholders could improve pharma's trial challenges

Could ‘around the pill’ solutions be the key to effective diabetes management?

Published in pharmaphorum July 2015 by Julie Denny

Research Partnership

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Reaching the many, not just the few

Pharmacists and the empowered patient

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A patient’s eye view of the digital doctor

Doctors, patients and using new technologies and social media to help with a long-term condition

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A bright future for OTC and Merck Consumer Health

It’s an exciting time for the OTC sector. Consumers have never been more interested in wellbeing and, of course, avoiding illness. This is driving change, and quickly. The market is...

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Empowering consumers to drive product development

As a company that focuses on OTC products, we need to be aware of changes taking place in the way that consumers behave, and to focus on their health needs...

Redirecting your patient strategy

Pharma’s efforts to update its approach to patients often start at the top

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Community pharmacy and OTC healthcare

Traditionally, the image of community pharmacists has been based on a transactional model - the supply and dispensing of medicines. The role of pharmacists has evolved considerably over the last...

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Understanding the patient ecosystem

Creating a truly patient-centric approach must become pharma’s mantra

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The interactive healthcare environment

It’s no secret that communications in consumer health are changing. Consumers are increasingly keen to interact with brands they know and trust - posing a challenge to traditional ways of...

Can patient-centricity work for pharma?

Challenges remain for companies wanting to integrate a patient-centric strategy into their business model

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Delivering accessible healthcare

The future of consumer health, community pharmacists and collaboration

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