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- PMLiVE

Medical affairs – the time for change is now

The function is uniquely placed to help pharma overcome today’s most pressing healthcare challenges

- PMLiVE

The future of meetings

Virtual meetings for HCPs

Is it possible to change behaviour virtually?

Changing behaviour requires a combination of science and art. As technology evolves, so does the breadth of mechanisms (the ‘art’) through which we can deliver science-based, behaviour-change interventions. As the...

- PMLiVE

Stories that can save lives

“Sometimes reality is too complex. Stories give it form.”

Why health psychology should inform pharma strategy

In the March 2016 edition of PME, Ella Nuttall (Health Psychology Specialist at Lucid Group) discusses why pharma should look to health psychology and adopt a behaviour-change strategy to inform...

Lucid Group Communications Limited

Lucid group celebrate their outstanding year in style at The Shard

A fabulous montage from our end of year meeting at The Shard. Celebrating our achievements the Lucid way.

Lucid Group Communications Limited

- PMLiVE

GCI Health expands into medical education

Commsagency appoints Cally Clarkson to lead its new offering in thearea

- PMLiVE

Wave appoints Tamzin Redston as programme director

Med ed firm takes on comms planning specialist

- PMLiVE

Eisai backs competition to find star of epilepsy comic book

Teams up with Medikidz to educate young people about the condition

- PMLiVE

Jackanory: narrative education in medical communication

The power of storytelling, the importance of the individual and the start of a radical shift in pharma

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