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- PMLiVE

Medicity Nottingham

- PMLiVE

Pharma needs to ‘better articulate’ its value to society

And that includes its need to finance new medical discoveries by making a profit

- PMLiVE

Insights from the Authenticity Gap research

Successful companies align their brand with their reputation

- PMLiVE

Who don’t need no education?

It’s time pharma rebelled against its own risk-averse traditions

- PMLiVE

Changing behaviour by design

Are we underestimating the power of design in encouraging behaviours for the good of our health?

- PMLiVE

Measurement: It’s time to get with the real world

We’ve known for years how important it is to exercise, to manage the amount of calories we eat and to sleep well. Over the last five years, we have been...

- PMLiVE

Consilium wins Allergy Therapeutics account

Will advise the firm on international investor relations

- PMLiVE

A five-step plan for patient-centred digital communications

Every functional area should be able to interact with patients

- PMLiVE

Changing the game in multichannel marketing

Blowing the whistle on pharma’s road to the new normal

- PMLiVE

Reflections on marketing excellence

Looking back over 20 years of change in pharma marketing

- PMLiVE

Avoiding an Authenticity Gap in healthcare communications

Successful companies align their brand with their reputation

- PMLiVE

Reading may save your life

The importance of health literacy

- PMLiVE

Communicating health messages

How studies are presented often determines whether they resonate

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