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Medisafe

The big dilemma in international digital pharma marketing

How to get consistent international marketing while meeting local affiliates’ needs.

Anthill Agency

New alliance launches to usher digital therapeutics into the mainstream

The Digital Therapeutics Alliance’s founding members include Akili and Voluntis

- PMLiVE

Akili to submit video game ADHD treatment for US approval in 2018

Follows trial suggesting attention benefits of its 'digital medicine' AKL-T01

Digital transformation: What it means and how to get started

Digital transformation is one of those things that everyone seems to be talking about, yet no one really knows how to do it – or even what it is. So...

Anthill Agency

- PMLiVE

Stepping out

Securing behavioural change has become a global obsession that’s driving a step change in healthcare communications

- PMLiVE

The real-world data conundrum

How data is changing the healthcare industries

Pharma email marketing: Your top 12 tips

Used correctly, email can be one of the most effective and cost-efficient channels for a pharma company to use. To help you get the most from it, we've rounded up...

Anthill Agency

- PMLiVE

Adding value in emerging markets

What benefit do branded generics bring to patients around the world?

- PMLiVE

Effective sales performance

The role of targeting

- PMLiVE

Pharma’s coral reef

Who competes with whom has changed, which means how to compete must change too

Pharma’s digital patient engagement innovators identified

Novartis, Pfizer and Sanofi named best-in-class by Decision Resources Group

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