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- PMLiVE

Medisafe

healthcare data technology

Quarter of UK patients now diagnosing online

Survey finds people would rather self-diagnose symptoms than wait for GP appointment

- PMLiVE

AstraZeneca forms ‘smart inhaler’ digital health partnership

Follows separate deal for a health coaching app for heart attack patients

11 Smiles That Save Lives

Making happier, healthier patients

Havas Lynx

- PMLiVE

Doctor’s social network Sermo expands into Canada

Builds on the medical crowdsourcing phenomenon in health

- PMLiVE

Reaching the many, not just the few

Pharmacists and the empowered patient

- PMLiVE

A patient’s eye view of the digital doctor

Doctors, patients and using new technologies and social media to help with a long-term condition

- PMLiVE

A bright future for OTC and Merck Consumer Health

It’s an exciting time for the OTC sector. Consumers have never been more interested in wellbeing and, of course, avoiding illness. This is driving change, and quickly. The market is...

- PMLiVE

Just manufacturing pills ‘no longer good enough for patients’

Pharma must truly move beyond the pill and embrace digital health, according to industry heads

- PMLiVE

Empowering consumers to drive product development

As a company that focuses on OTC products, we need to be aware of changes taking place in the way that consumers behave, and to focus on their health needs...

Redirecting your patient strategy

Pharma’s efforts to update its approach to patients often start at the top

- PMLiVE

Community pharmacy and OTC healthcare

Traditionally, the image of community pharmacists has been based on a transactional model - the supply and dispensing of medicines. The role of pharmacists has evolved considerably over the last...

- PMLiVE

Understanding the patient ecosystem

Creating a truly patient-centric approach must become pharma’s mantra

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