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- PMLiVE

Middle East

- PMLiVE

Effective sales performance

The role of targeting

- PMLiVE

Revolutionising how healthcare is delivered

The big technology shift sweeping the global connection of healthcare

Nobody knew healthcare was so complicated

short term and long term solutions

The great schism

Technological advances in our industry are about to exacerbate societal inequality

- PMLiVE

The cultural construction of illness

Why understanding this concept is  essential for pharmaceutical marketers

- PMLiVE

Patient disengagement

Understanding the why

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The patient’s world is ‘messy’

And therein lies the value for pharma

Price matters

But so does innovation

- PMLiVE

Focus on the fundamentals

Effectively working in an increasingly regulated environment

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Moving times

Continuity and stability are vital when it comes to the EMA's relocation when it leaves London

- PMLiVE

After failing to repeal Obamacare, Trump tries another tack

US president signs executive order encouraging cheaper policies with fewer benefits

- PMLiVE

Medical affairs

Taking centre stage in communication strategy

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