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- PMLiVE

millennial doctors

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Pharma forms Parkinson’s disease trials consortium

Hopes to make clinical trials “smarter” through sharing of past PD trial data

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Virtual reality

How gaming apps are being used in healthcare to improve patient adherence and quality of life

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Searching for health

Janssen France’s Emmanuelle Quiles on finding ways to produce pharma innovations in a challenging environment

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IBM adds to healthcare capabilities with Truven buy

Strikes $2.6bn deal for US healthcare analytics firm

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A five-step plan for patient-centred digital communications

Every functional area should be able to interact with patients

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Reflections on marketing excellence

Looking back over 20 years of change in pharma marketing

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Changing the game in multichannel marketing

Blowing the whistle on pharma’s road to the new normal

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Havas Lynx appoints three new creative directors

Paul Kinsella, Louise Shipley and Phil Howells join the agency

Amazing Africa

What the continent can teach us about digital health innovation

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Printable pharma

On-demand drug printing could tackle a major issue in pharma

Why are doctors frustrated with the digitalisation of healthcare?

In this article, Customer Experience Consultant Anna Tamasi from Blue Latitude Health highlights the most common usability and user experience implications that the digitalisation of healthcare poses on doctors professional...

Blue Latitude Health

- PMLiVE

Challenging perceptions

Alvaro Herreros on the ADHD landscape

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