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moment marketing

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IPA reveals 2016 Best of Health Show shortlist

33 agencies in with a chance to win at the healthcare advertising awards

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Man Boobs campaign wins at D&AD Impact Awards

Takes home White Pencil in inaugural awards for creative contribution to society

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Blue Latitude Health expands into the US

New York City office will be led by James Atherton

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Digital influencer marketing

How good stories can drive value for brands, products and companies

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Boehringer Ingelheim launches AI-powered animal health website

The new site uses ‘machine learning’ to tailor content to users’ requirements

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Sweet emotion

Are we harnessing the full emotional power of brand creativity?

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UK marketing agency Purple opens Sao Paulo office

New location is the agency’s first in South America

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Ogilvy & Mather’s ‘Breathless choir’ wins top pharma prize at Lions Health

FCB’s ‘Project literacy’ and DAVID’s ‘Manboobs’ also take home Grand Prix awards

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GSK signs up for the ‘dawn of cognitive advertising’

Its consumer health arm is among the first to use new IBM offering Watson Ads

The fifth estate

How the media reports on the pharma industry

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Catalyx and Health Agency form strategic partnership

Will create targeted healthcare campaigns with crowdsourced intelligence

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SEO for the healthcare industry

Gaining online visibility in any disease area remains a challenge for marketers

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