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moment marketing

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Pharma perspectives: communications creativity (part 1)

AstraZeneca business unit director Samuel Hollis on what healthcare communications creativity means to him

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Bedrock Healthcare Communications hires five

New starters include Sam Simpson and Francesca Worthington

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Cube Creative moves offices and expands team

Manchester agency appoints Will Stone and Gemma Beharry

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Why pharma needs to fall in love with creativity

As Cannes plays host to Lions Health, Shaheed Peera looks beyond default 'creative' settings

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The Directory unveils new agency shortlist tool

Follows the successful re-launch of the brand in April

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New-look Directory from PMGroup launches

Fresh design and updated content shapes the publication’s evolution

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Millennials unfazed by paid for content

New study finds that young adults will use adverts as key sources of information

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FDA outlines its plans to simplify DTC ads for consumers

Hopes customer-friendly terminology will aid healthcare decisions

Top 7 Trends in Pharma Marketing for 2015

Toward the end of 2014 the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends...

Blue Latitude Health

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Creativity in health communications

Does the industry have the courage to push boundaries?

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Using video as part of a healthcare marketing strategy

Information and entertainment are not mutually exclusive in the moving image

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Pfizer targets women in Viagra campaign

Hope a female voice will encourage men to seek treatment for erectile dysfunction

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