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    • Multi-channel Marketing

    - PMLiVE

    Lack of education causes patients to stop vital treatments, survey finds

    Over three quarters of healthcare professionals call for co-created patient materials to drive engagement and trust, ultimately helping more patients benefit from prescribed treatments. Nearly 80% of healthcare professionals identify...

    Healthinote (by Cognitant)

    - PMLiVE

    Minds + Assembly Launches Assembled Intelligence and Adds Stratevi to Expand Market Access and HEOR Solutions

    New York, NY — 10.23.2025 — Minds + Assembly, a leading healthcare marketing firm, today announced the launch of Assembled Intelligence, an integrated communications and commercialization platform designed to unite...

    BOLDSCIENCE

    IPG Health logo

    IPG Health expands Influencer ID marketing expertise into Europe

    Strategic rollout will scale US success into key European markets, strengthening the network’s leadership of social media strategy in the health/pharma sector

    IPG Health

    - PMLiVE

    Medical Misinformation and Sensationalism in the Age of Social Media

    In today’s digital age, misinformation spreads faster than ever, often driven by sensational headlines and influencer content. These sources of misinformation often overshadow evidence-based content, creating confusion for both healthcare...

    Medscape Education

    Patient talking to HCP

    Why fresh patient voices are critical to improve clinical trials outcomes

    Discover why diverse patient voices, especially first-time participants, are key to improving clinical trials. Boost recruitment, retention, and patient-centric research.

    Cuttsy + Cuttsy

    Image of women sitting in a waiting room

    Unveiling the truth: A journey into women’s representation in clinical trials

    We explore the historical exclusion of women from clinical trials, its consequences on medical research and treatment efficacy and the ongoing efforts to ensure their representation.

    Cuttsy + Cuttsy

    - PMLiVE

    The Power of Disease Awareness in Infectious Disease Education at IDWeek 2023

    Medscape Education had one of its biggest conferences of the year with IDWeek 2023, hosting six educational symposia and presenting five scientific posters highlighting the outcomes of recent infectious disease...

    Medscape Education

    A female clinical using her smartphone wearing blue scrubs

    Is trust the key factor in digital HCP engagement? New whitepaper from Graphite Digital

    Based on research with HCPs in the UK, USA and France, Graphite Digital’s latest whitepaper sheds light on HCP perceptions of pharma-owned digital channels, and what organisations should be prioritising...

    Graphite Digital

    - PMLiVE

    Contagious Conversations: Exploring Infectious Disease in the Digital Age

    As the world of medicine continues to evolve, it's crucial to stay ahead of the curve. In this dynamic era, digital communications have emerged as a driving force in discussions...

    Medscape Education

    - PMLiVE

    Whitepaper: Closing the gap with compelling healthcare communications

    Want to learn how to close the distance between a person’s current health and their healthiest possible self?

    Page & Page Health

    The Evolving Role of Social Media in Healthcare

    In recent years, social media has evolved into an essential part of Pharma operations, for better or worse.

    Impetus Digital

    Genesis Research – an introduction

    Genesis Research Group

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