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multi-channel

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The Prime Medical Group rebrands as Prime Global

Moves to highlight healthcare communications group’s international status

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Pharma ‘could do better’ on social media engagement

Industry is comfortable with the tech but has work to do on its approach

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Pharma Perspectives: The agency selection process (part 1)

S&H Group's David Higgins on the evolution of the agency selection process

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Roche creates the Fight IPF choir for disease awareness campaign

Aims to raise the lung disease's profile and inform patients and their families

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Time for a new language for asthma?

Many patients lack an understanding of what ‘control’ means

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AXON expands with new Switzerland branch

Establishes new operation to support head offices of Swiss clients

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Mastering the rare disease challenge

Identifying expertise and customising communication in orphan drug marketing

European regulators give new medicines portal the go-ahead

EMA sets out plans for new online resource for patients, HCPs and academia 

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Transformational technology

Big data, the cloud and the value of insights

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Virgo Health launches healthcare innovation hub

The Egg service specialises in creating holistic solutions for patients and HCPs

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Consilium Strategic Communications wins Vectura account

Will advise on financial and corporate PR following SkyePharma merger

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Adult learning theory

Practical benefits for optimum patient outcomes

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