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multi-channel

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Tracking comms trends: tackling reputational issues head on

From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today

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UCB joins with Atlético Madrid for epilepsy awareness campaign

Spanish football players release video in support of ongoing initiative

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Achieving the NHS’s vision through service redesign and pathway efficiencies

Technology and data sharing are at the heart of new NHS vanguard

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Things can only get better

How can pharma get closer to its dream scenario where patients adhere to their medicines? The answer could lay in understanding behaviours, engaging HCPs and... making medicine fun

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Digitally yours: How to build effective relationships in virtual space

Can you imagine life without mobile and digital access? Certainly not. But is the healthcare sector making the most of the opportunities?

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Diabetes UK uses Lego to address diabetes myths

Teams up with Brickabetes to document the highs and lows of living with diabetes

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Why train… millennials?

Do companies get a return on investment when they train millennials? 

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Ogilvy & Mather’s ‘Breathless choir’ wins top pharma prize at Lions Health

FCB’s ‘Project literacy’ and DAVID’s ‘Manboobs’ also take home Grand Prix awards

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Boehringer Ingelheim launches ‘gamified’ COPD initiative

Programme aims to encourage and reward disease management

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Lessons from a squirrel

Curiosity drives us, tenacity allows us to rise and creativity enables us to shine

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Novo creates online diabetes management resource

Aims to educate UK patients and the public on the signs and impact of hypos

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Healthcare and the digital revolution

How can medtech companies capitalise on this digital transformation?

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